Real Estate Event Videography Services

We’re thrilled to announce the launch of our new event videography services at Beautiful Listings! Our team is excited to expand beyond listing videography and offer professional event coverage for all types of special occasions, from brokerage launches to networking events.

Why Event Videography Matters

Events are a reflection of your brand’s story, personality, and milestones. Whether it’s a grand real estate rally, an intimate networking event, or an exciting open house, capturing the energy and moments of your event is crucial. Our videography services ensure that every important moment, from keynote speeches to audience reactions, is beautifully filmed.

Need a Highlight Reel?

We specialize in creating engaging highlight reels perfect for social media. Our videos are designed to elevate your brand, ideal for sharing on TikTok, Instagram Reels, or YouTube Shorts. These bite-sized, impactful videos are a fantastic way to showcase your event and connect with your audience.

Capture Every ‘Mic Drop’ Moment

Whether it's a stirring keynote address or an inspiring speech, we capture all the essential moments that make your event unforgettable. Our videographers focus on highlighting key messages and memorable moments to amplify your brand's impact.

Book Your Event Today

We’re excited to help you relive the best moments of your events through the power of video. Ready to get started? Contact us today to learn more about how we can capture your next event!

How to Film Vertical Social Media Tours

In today's digital landscape, social media is more than just a trend—it's a game-changer for real estate marketing. Platforms like TikTok, Instagram, and YouTube have revolutionized the way we showcase properties, making vertical videos a must-have in your marketing toolkit. Our Vertical Social Media Tour has become one of the most popular services that we provide. We also encourage agents to create their own when they are at open houses, model homes, etc.

In this comprehensive guide, we'll walk you through the steps to create your own Vertical Social Media Tour video—a walkthrough video that is not only easy to make but also optimized for social media platforms that prioritize vertical videos. Whether you're a seasoned agent or new to the game, this tutorial will equip you with the skills to produce elegant, innovative marketing content with a fast turnaround time.

What is a Vertical Social Media Tour?

Our Vertical Social Media Tour is a short, engaging walkthrough video of a property, specifically designed for social media platforms that prioritize vertical content like TikTok, Instagram Reels, and YouTube Shorts. Filmed using just a smartphone, these videos are typically 30 to 60 seconds long and are often captured in one continuous take. The vertical format is optimized for mobile viewing, offering an immersive experience that captures the viewer's attention. Vertical Social Media Tours provide real estate agents with a quick and cost-effective way to highlight key features of a property, all while reaching a broad and interactive audience.

Equipment Needed

To create a high-quality Vertical Social Media Tour, you'll need a couple of essential tools.

Smart Phone with a Wide angle lens

Having a smartphone with a wide-angle lens, like the iPhone's 0.5 setting, is crucial. This lens option allows you to capture a broader view of each room, giving your audience a more comprehensive perspective of the property.

Smartphone Gimbal

Having a mobile gimbal is highly recommended for stabilizing your footage. A gimbal like the "DJI Osmo Mobile 6" not only smooths out your footage but also ensures that your camera is perfectly balanced, making your horizons flat and vertical lines straight.

With these two pieces of equipment, you're well on your way to producing professional-looking Vertical Social Media Tours.

Settings (Camera & Gimbal)

To ensure the highest quality for your Vertical Social Media Tour, you'll want to fine-tune your settings in your Smartphone Gimbal’s mobile app. Today we be using the DJI Mimo App that is included with the DJI Osmo Mobile 6.

Resolution and Video Frame Rate

For camera settings, opt for a resolution and frame rate of 4K at 60fps. This allows you to slow down the footage to 30fps in editing, effectively doubling the duration of each shot (a 3-second real-time shot becomes a 6-second video clip) to achieve smooth-looking footage.

Camera

Set your camera to 'Auto' mode, which automatically adjusts the shutter speed and ISO, adapting to the varying lighting conditions in different rooms.

Gimbal Mode and Follow Speed

The most crucial setting here is the Gimbal Mode, which should be set to 'Tilt Lock.' This ensures your camera remains level, both horizontally and vertically, which is essential for real estate photography and videography. Lastly, set the Follow Speed to 'slow' for smoother, more controlled movements, as opposed to a fast setting that mimics handheld shooting.

Filming Techniques (Fundamentals)

Techniques shown for a regular walkthrough video.

Ninja Walk

When it comes to filming your Vertical Social Media Tour, technique is everything. One of the most effective methods is the "Ninja Walk," designed to absorb the bounce from your steps and ensure smooth footage. To execute this, keep your knees slightly bent and employ a heel-to-toe technique while walking slowly. Tucking your elbows in is another point of stabilization; this helps maintain the camera at a consistent level.

Panning Shot

For larger rooms, use a 'Panning' or 'Orbit' shot, moving the camera from left to right to capture the breadth of the space. Typically these shots are great for open areas such as living rooms, kitchens, etc.

Push-in shot

For smaller rooms, a 'Push In' shot works best. This involves pushing the camera forward, almost as if you're stepping into the room, offering viewers an intimate look at the area’s features. Typically these shots are used for side bedroom and bathrooms.

Planning Your Shots

Planning your shots in advance is crucial for creating a compelling Vertical Social Media Tour, especially since the video will be between 30 to 60 seconds long. The key is to retain the viewer's attention by highlighting the property's most sellable features from multiple angles. You don't need to show every room; focus on the main areas that will make the most impact. To simplify the process, film one floor at a time. A typical shot list order might include the exterior front as an intro, followed by main areas like the living room and kitchen, the backyard, primary bedroom and bath, side bedrooms and baths, and finally, the exterior front for the outro. Feel free to customize the structure if needed.

Walkthrough video structure

To ensure a smooth filming process, plan your route as if you're walking through the home starting from the front door. This approach aids in visual storytelling and helps you pre-plan your route. Consider doing a test run by walking the area first before hitting the record button.

Filming: Putting it All Together

Now that you're equipped with the right tools and techniques, let's put it all into action. We will be providing an example video with a complete breakdown of everything shared so far.

The listing

This is a listing we did in Menifee, California. It is over 3,000 sqft with 5 bedrooms and 3 bathrooms. Our client made us aware that it is not a priority to show all of the side bedrooms and bathrooms since most of them are empty. Instead, our client wanted us to focus on the brand-new floors, upgraded kitchen, and the finished backyard.

The Shot list

Our shot list is going to be starting in the main areas, backyard, primary bed & bath, and then the side beds & baths on the second floor of the listing. As requested, we immediately avoided filming the side bedrooms and bathroom on the first floor. We determined the first interior shot would be the living room which would highlight the brand-new floors. We began the interior video by ninja walking from the front door to our first “hero” shot (H1). While approaching the shot, this is where we started panning the camera for 3-4 seconds. Right before the last second of panning, we start ninja walking to the next living room shot (H2) to provide constant motion in the video. When arriving at the second hero shot, we use the same filming techniques before going to the Kitchen (K1 & K2).

After completing the dining room shot, we went directly go to the backyard. This is where we achieved 3 different shots for the client. After completing the backyard, we immediately walked back inside directly to the staircase. This is where we stop filming our video of the first floor.

When you start filming the second floor, you want to be facing the staircase. This gives your viewer a visual cue that we went upstairs without you physically walking up the stairs. This is where you turn away and start walking to the primary bedroom and then finish the rest of your footage of the second floor using the Ninja Walk and Filming Techniques.

The Video

Conclusion

Creating a Vertical Social Media Tour is a powerful marketing strategy that can significantly elevate your real estate listings. By utilizing the right equipment, optimizing your settings, planning your shots meticulously, and employing effective filming techniques, you can produce compelling, high-quality videos that captivate your audience. Whether you're a seasoned real estate agent or new to the industry, this comprehensive guide equips you with the skills and knowledge to take your property showcasing to the next level. So grab your smartphone and gimbal, and start filming your way to real estate success!

Twilight Photoshoots vs Virtual Twilight Photos: Which Option is Best for Your Real Estate Listing?

Twilight real estate photography has gained immense popularity, as it captures the alluring charm of a property when the sun is setting. The enchanting ambient lighting in twilight photos can significantly boost a listing's curb appeal and make it stand out in a competitive market. In this blog post, we will compare traditional real twilight photoshoots and virtual twilight photos, helping you decide which option suits your real estate listing.

Twilight Photoshoots

San Diego Listing Photographed Perfectly at Sunset

A traditional twilight photoshoot involves capturing the property during sunset. As professional real estate photographers, we meticulously plan and schedule the photo shoot to ensure optimal lighting conditions that will showcase the property's true beauty.

Pros:

Authenticity: Real twilight photoshoots capture the natural lighting and atmosphere of golden hour and sunset, resulting in genuine, high-quality images that accurately represent the property.

Ideal for listings with views, pools, or luxury features: Twilight photoshoots can accentuate the beauty of properties with breathtaking views, stunning pools, or luxurious amenities, making them particularly appealing to potential buyers.

Cons:

Weather dependency: Real twilight photoshoots are subject to weather conditions, which can impact the quality of the images and may necessitate rescheduling.

Time dependency: Sometimes it’s not possible to schedule a photo shoot at night due to the agent’s or homeowner’s personal schedule.

Virtual Twilight Photos (Day to Dusk)

Virtual twilight photography entails digitally converting daytime photos into twilight images using sophisticated photo editing techniques. As expert photo editors, we modify the lighting, colors, and shadows to mimic the appearance of a listing during sunset/dusk.

Pros:

Flexibility: Virtual twilight can be applied to any high-quality daytime image, granting you more control over the final outcome and the ability to make adjustments as needed.

Cost-effective: Virtual twilight photography is generally more affordable than traditional twilight photoshoots, requiring less time and resources.

Cons:

Limitations in realism: Although skilled editors can craft convincing virtual twilight images, they might not perfectly reproduce the nuances of natural lighting in every situation. Sometimes the photo can look more like a rendered image than a real photo at sunset.

Which twilight should you choose?

Selecting between a real twilight photoshoot and virtual twilight photography depends on your needs, budget, and desired outcome. A traditional real twilight photoshoot offers authenticity, it is a must-have for listings with views, pools, or other luxury features. Virtual twilight photography is an excellent option for those seeking a cost-effective and fast solution, while still giving your listing curb appeal.

Regardless of your choice, Beautiful Listings is committed to helping you enhance your listings with our expertise in both real and virtual twilight photography. Let us help you stand out in the competitive Southern California real estate market with our media marketing specialties.

Visit our website at beautifullistings.com and book an appointment today. Or, if you have further queries about which service would suit your listing best, Contact us today!

Boost Your Personal Brand with Our Professional Headshot Service!

We are thrilled to announce our latest service – Professional Headshot Photos, designed specifically for real estate agents in Southern California. Elevate your personal brand with stunning headshots that showcase your unique personality and style, all from the convenience of your chosen location.

As a mobile studio, our expert photographer will come to you, capturing three different poses with diverse backgrounds, ensuring you have the perfect headshot for every marketing platform. Simply provide your preferred location, and we'll take care of the rest.

Each pose will have multiple backgrounds of your choice.

For groups and brokerages, we offer discounted rates, making it even more affordable to enhance your entire team's branding.

In addition, you can seamlessly integrate your new headshots into our Marketing Center to create cohesive marketing materials that make a lasting impression on potential clients.

Your headshot will automatically be uploaded to our Marketing Center.

Don't miss this opportunity to enhance your personal brand and stand out in Southern California's competitive real estate market. Contact us directly to book your Professional Headshot session today!

Benefits of Vertical Social Media Tours for your Real Estate Marketing

In today's digital age, social media is one of the most effective platforms for real estate marketing, and using vertical videos can significantly enhance your efforts. Here are 3 reasons our Vertical Social Media Tours can help your social media marketing:

1. Mobile Optimization

More than half of social media users access platforms like Instagram and TikTok through their mobile devices. Vertical videos optimize mobile viewing by taking up more screen space. The full screen grabs the attention of the users' eyes compared to horizontal posts.

Vertical Post vs Horizontal Post.

2. Increased Engagement

Vertical videos have higher engagement rates due to platforms like Instagram and TikTok prioritizing video content. By using vertical videos to showcase your listings, you can increase the likelihood of users watching and sharing your content, leading to increased visibility and potential leads.

3. Better Storytelling

Vertical videos provide a taller aspect ratio that's perfect for showcasing your real estate listing. You can use them to effectively showcase key features like tall ceilings and staircases, making them more appealing to potential buyers.

Vertical Social Media Tour

In conclusion, using vertical videos for your social media real estate marketing can provide numerous benefits, from increasing engagement and reach to better storytelling and mobile optimization. By incorporating Beautiful Listings’ Vertical Social Media Tours into your marketing strategy, you can enhance your efforts and attract more potential buyers to your properties. Book your next listing with us today!

Marketing Center - Updates (2022)

UPDATES

February 2022 - We are excited to announce our new scheduling dashboard with Aryeo! Check out our exciting new features below!

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Marketing Center

All of our agents have access to the Marketing Center where you will be able to generate customizable marketing materials for your new listings. Aryeo provides drag-and-drop templates to create flyers, social media posts, digital ads, and postcards!

Property Websites

We are also excited to announce that Aryeo’s platform gives our clients full customization of their listing webpages and the ability to generate leads!

Generate leads through the contact section on your branded website!

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Get started with us today by scheduling your first photoshoot!

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